DGAP-News: HelloFresh SE / Key word(s): Mergers & Acquisitions 31.12.2020 / 16:31 The issuer is solely responsible for the content of this announcement.

Press Release

HelloFresh Successfully Completes Acquisition of Ready-to-Eat Meal Company Factor75, Inc.

Berlin/New York, December 31, 2020 - On November 23, 2020, US subsidiaries of HelloFresh SE ("HelloFresh"), had entered into an agreement to acquire all of the outstanding equity interests of Factor75, Inc. (including its subsidiaries "Factor"). HelloFresh is the leading provider of meal kits in the world and in the US. Factor is a leading provider of fully-prepared, fresh meals that combine health, convenience and restaurant-quality taste.

The completion (closing) of the acquisition of Factor was subject to customary conditions precedent. As all of these conditions precedent have been fulfilled in the meantime the closing/ completion of the transaction occurred today.

About HelloFresh HelloFresh SE is the world's leading meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France and Denmark. In Q3 2020, HelloFresh delivered over 162 million meals and reached five million active customers. HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Sydney, Toronto, Auckland, Paris and Copenhagen.About Factor Factor is a fully-prepared meal delivery service that is taking a whole new approach to fresh-prepared food. The company's weekly rotating menu of breakfast, lunch, and dinner options are hand-crafted by gourmet chefs and optimized by dietitians. Every meal is free of refined sugars, gluten, soy, hormones, antibiotics, and GMOs for healthy, clean eating. Factor is based in Batavia, IL and delivers anywhere in the contiguous U.S.

Legal Disclaimer

This document contains forward-looking statements relating to the business, financial performance and results of US subsidiaries of HelloFresh SE, the HelloFresh Group, Factor or the industry in which each of the HelloFresh Group and Factor operate. These statements may be identified by words such as "will", "expect", "belief", "estimate", "plan", "target" or "forecast" and similar expressions, or by their context. Forward-looking statements include statements regarding: strategies, outlook and growth prospects; future plans and potential for future growth; growth of products and services in new markets; industry trends; and the impact of regulatory initiatives. These statements are made on the basis of current knowledge and assumptions and involve risks and uncertainties. Various factors could cause actual future results, developments or events to differ materially from those described in these statements, and neither HelloFresh nor any other person accepts any responsibility for the accuracy of the opinions expressed in this document or the underlying assumptions. No obligation is assumed to update any forward-looking statements.

31.12.2020 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.The issuer is solely responsible for the content of this announcement.The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de