Hyundai Puts Pediatric Cancer on Notice With New Hyundai Hope on Wheels Campaign, The Mark of a Warrior


Idag, 19:01

Hyundai Puts Pediatric Cancer on Notice With New Hyundai Hope on Wheels Campaign, The Mark of a Warrior

PR Newswire

FOUNTAIN VALLEY, Calif., Sept. 9, 2026

  • Hyundai transforms iconic Hyundai Hope on Wheels handprint into a symbol of strength, resilience and hope in the fight to end childhood cancer
  • Cinematic hero spot, "Little Warrior," serves as foundation of a bold, fully integrated campaign inviting owners, dealers and communities to join the fight against childhood cancer
  • More than 6,000 custom Warrior Gowns will bring armor-inspired designs to children undergoing cancer treatment nationwide
  • Scarlett Johansson debuts as the new Hyundai brand voice, extending into future campaigns

FOUNTAIN VALLEY, Calif. , Sept. 9, 2026 /PRNewswire/ -- Hyundai Motor America today launched The Mark of a Warrior , a new national campaign supporting Hyundai Hope on Wheels ®, a 501(c)(3) nonprofit organization dedicated to helping end childhood cancer. Built around the iconic Hyundai Hope on Wheels handprint, the campaign transforms a long-standing symbol of hope into a powerful emblem of courage, resilience and determination. Through advertising, social media, community activations and partnerships, the campaign honors young cancer warriors while inviting communities nationwide to join the fight.

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