“Nepa continues to grow its recurring revenue business according to plan, delivering a significantly improved result compared to the same period last year. Following a strong close to 2025, ad hoc activity has been softer in the early part of 2026, but we remain firm in our strategy to drive continued ARR growth and build a sustainably profitable business. We have made significant progress on our AI and product capabilities and are advancing rapidly toward the next generation of marketing insights.” - Anders Dahl, CEO

Q1 in summary

  • ARR bookings increased by 86.3% compared to the same period last year. Total sales bookings declined by 15.6%, partially as the result of some unusually large ad hoc contracts won in the comparable period last year, but also reflecting increased caution from our client base for ad hoc work as the extraordinary geopolitical events in the quarter have increased economic uncertainty.
  • ARR was 135.8 MSEK at quarter end, reflecting an underlying* annual increase of 13.9%, or 0.0% on a reported basis.
  • Subscription revenue declined by 7.7% to 33.8 (36.6) MSEK but increased 13.7% on an underlying basis. Ad hoc revenue from subscribers increased by 9.0% to 12.9 (11.8) MSEK and 9.8% on an underlying basis. Ad hoc revenue from other clients declined by 39.1% to 6.5 (10.7) MSEK. This ad hoc revenue underperformance was driven by the same geopolitical factors impacting sales bookings, as clients became more cautious about launching new projects.
  • Net sales therefore declined by 9.8% (8.1% in local currencies) to 53.2 (59.0) MSEK. On an underlying basis, net sales increased by 2.3%.
  • Adjusted EBITDA-Capex increased to 0.5 (-6.6) MSEK, corresponding to a margin of 1.0% (-11.2%).

Events during and after the quarter ended

  • Preliminary April trading shows a strong rebound in ad hoc bookings and continued growth in ARR bookings, bringing total sales bookings for January to April in line with the same period last year.
  • Following the end of the quarter, Nepa announced that CTO Jakob Kofoed has decided to leave the company to pursue new opportunities outside of Nepa.

Financial summary

Underlying growth figures
Q1
Reported
Q1
Underlying
LTM
Reported
LTM
Underlying
Subscription revenue
-7.7%
13.7%
-2.1%
3.1%
Ad hoc revenue from subscribers
9.0%
9.8%
2.2%
2.3%
Ad hoc revenue from other clients
-39.1%
-39.1%
-10.7%
-30.8%
Net sales
-9.8%
2.3%
-2.6%
-4.5%
Annual Recurring Revenue (ARR)
0.0%
13.9%
0.0%
13.9%

*The underlying growth figures exclude the impact of phased-out contracts and the previously disclosed extraordinary churn that occurred in late 2024 and early 2025.

MSEK if not stated
Q1 2026
Q1 2025
Δ
LTM
2025
Δ
ARR bookings
8.6
4.6
86.3%
36.8
32.8
12.2%
ARR
135.8
135.8
0.0%
135.8
135.8
0.0%
Net sales
53.2
59.0
-9.8%
216.8
222.6
-2.6%
of which subscription revenue
33.8
36.6
-7.7%
132.7
135.5
-2.1%
Gross margin
76.3%
76.1%
0.2
75.3%
75.2%
0.0
Adjusted EBITDA-Capex
0.5
-6.6
7.2
2.3
-4.8
7.2
Adjusted EBITDA-Capex margin
1.0%
-11.2%
12.2
1.1%
-2.2%
3.2
Net income
-2.9
-14.9
12.0
-22.1
-34.0
12.0
Profit margin
-5.5%
-25.3%
19.8
-10.2%
-15.3%
5.1
Net cash flow
1.6
3.0
-1.4
-27.9
-26.6
-1.4
Net financial position
16.1
44.1
-27.9
16.1
14.5
1.6
Earnings per share, SEK
-0.37
-1.90
1.52
-2.81
-4.33
1.52
Average shares outstanding
7,863,186
7,863,186
0.0%
7,863,186
7,863,186
0.0%

For more information, please contact:
Anders Dahl, CEO
+46 702 75 84 45

Email: ir@nepa.com

Financial reports
All financial reports are published on Nepa's website: http://nepa.com/investor-relations

About Nepa
Nepa, a leader in Brand Experience and Marketing Optimization, helps some of the world's most reputable brands drive growth through data. This is achieved by combining first-class research, cutting-edge technology, deep expertise, and innovative solutions. Headquartered in Stockholm, Sweden, with offices in Norway, Finland, Denmark, UK, USA and India, the company is listed on the Nasdaq First North Growth Market and has been publicly traded since 2016.

Redeye Nordic Growth AB is Nepa’s Certified Adviser. Full contact details are available at nepa.com/investor-relations.

This information is information that Nepa is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2026-05-08 08:00 CEST.

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