Tuniu Announces Unaudited Fourth Quarter and Fiscal Year 2025 Financial Results and Shareholder Return Plan

PR Newswire

NANJING, China, March 5, 2026

NANJING, China , March 5, 2026 /PRNewswire/ -- Tuniu Corporation (NASDAQ: TOUR) ("Tuniu" or the "Company"), a leading online leisure travel company in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2025.

Highlights for the Fourth Quarter of 2025

  • Net revenues in the fourth quarter of 2025 increased by 20.3% year-over-year to RMB123.5 million (US$17.7 million [1] ).

  • Revenues from package tours in the fourth quarter of 2025 increased by 35.3% year-over-year to RMB102.1 million (US$14.6 million).

  • Net income in the fourth quarter of 2025 was RMB1.5 million (US$0.2 million), compared to a net loss of RMB25.1 million in the fourth quarter of 2024.

"We are pleased to report strong performance for the fourth quarter of 2025," said Mr. Donald Dunde Yu, Tuniu's founder, Chairman and Chief Executive Officer. "Net revenues increased by 20.3% year-over-year, while revenues from packaged tours grew by 35.3% year-over-year. We achieved a year-over-year return to profitability in the fourth quarter and once again delivered full-year profitability, marking the third consecutive year of full-year non-GAAP profitability. In 2025, we adopted a proactive product strategy and an open sales channel approach, driving sustained business growth. In addition, supported by new technologies, we continuously optimized our internal operations and management, achieving ongoing cost reductions and efficiency improvements. Looking ahead to 2026, we will continue to enhance our performance and profitability, striving to create greater value for both our customers and shareholders."

[1] The conversion of Renminbi ("RMB") into United States dollars ("US$") is based on the exchange rate of US$1.00=RMB6.9931 on December 31, 2025 as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at  https://www.federalreserve.gov/releases/h10/default.htm

Fourth Quarter 2025 Results

Net revenues were RMB123.5 million (US$17.7 million) in the fourth quarter of 2025, representing a year-over-year increase of 20.3% from the corresponding period in 2024.

  • Revenues from packaged tours  were RMB102.1 million (US$14.6 million) in the fourth quarter of 2025, representing a year-over-year increase of 35.3% from the corresponding period in 2024. The increase was primarily due to the growth of organized tours and self-guided tours.

  • Other revenues were RMB21.5 million (US$3.1 million) in the fourth quarter of 2025, representing a year-over-year decrease of 21.4% from the corresponding period in 2024. The decrease was primarily due to the decrease of merchandise sales.

Cost of revenues was RMB53.5 million (US$7.7 million) in the fourth quarter of 2025, representing a year-over-year increase of 62.5% from the corresponding period in 2024. As a percentage of net revenues, cost of revenues was 43.3% in the fourth quarter of 2025, compared to 32.1% in the corresponding period in 2024.

Gross profit was RMB70.0 million (US$10.0 million) in the fourth quarter of 2025, which was almost in line with gross profit in the fourth quarter of 2024.

Operating expenses  were RMB69.0 million (US$9.9 million) in the fourth quarter of 2025, representing a year-over-year decrease of 16.4% from the corresponding period in 2024.

  • Research and product development expenses  were RMB12.3 million (US$1.8 million) in the fourth quarter of 2025, representing a year-over-year decrease of 7.6%. The decrease was primarily due to the decrease in research and product development personnel related expenses. Research and product development expenses as a percentage of net revenues were 10.0% in the fourth quarter of 2025.

  • Sales and marketing expenses  were RMB44.1 million (US$6.3 million) in the fourth quarter of 2025, representing a year-over-year increase of 3.4%. The increase was primarily due to the increase in promotion expenses. Sales and marketing expenses as a percentage of net revenues were 35.7% in the fourth quarter of 2025.

  • General and administrative expenses  were RMB12.8 million (US$1.8 million) in the fourth quarter of 2025, representing a year-over-year decrease of 52.2%. The decrease was primarily due to the impairment of property and equipment, net recorded in the fourth quarter of 2024. General and administrative expenses as a percentage of net revenues were 10.4% in the fourth quarter of 2025.

Income from operations  was RMB1.1 million (US$0.2 million) in the fourth quarter of 2025, compared to a loss from operations of RMB12.7 million in the fourth quarter of 2024. Non-GAAP [2] income from operations , which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB3.1 million (US$0.4 million) in the fourth quarter of 2025.

Net income was RMB1.5 million (US$0.2 million) in the fourth quarter of 2025, compared to a net loss of RMB25.1 million in the fourth quarter of 2024.  Non-GAAP net income , which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB3.5 million (US$0.5 million) in the fourth quarter of 2025. 

Net income attributable to ordinary shareholdersof Tuniu Corporation was RMB1.5 million (US$0.2 million) in the fourth quarter of 2025, compared to a net loss attributable to ordinary shareholders of Tuniu Corporation of RMB24.2 million in the fourth quarter of 2024. Non-GAAP net income attributable to ordinary shareholdersof Tuniu Corporation , which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB3.5 million (US$0.5 million) in the fourth quarter of 2025.

As of December 31, 2025, the Company had cash and cash equivalents, restricted cash, short-term investments and long-term deposits of RMB1.1 billion (US$162.9 million). 

[2] The section below entitled "About Non-GAAP Financial Measures" provides information about the use of Non-GAAP financial measures in this press release, and the table captioned "Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release reconciles Non-GAAP financial information with the Company's financial results under GAAP.

Fiscal Year 2025 Results

Net revenues were RMB578.0 million (US$82.6 million) in 2025, representing a year-over-year increase of 12.5% from 2024.

  • Revenues from packaged tours  were RMB493.5 million (US$70.6 million) in 2025, representing a year-over-year increase of 21.1% from 2024. The increase was primarily due to the growth of organized tours and self-guided tours.

  • Other revenues were RMB84.5 million (US$12.1 million) in 2025, representing a year-over-year decrease of 20.4% from 2024. The decrease was primarily due to the decrease in the commission fees received from other travel-related products.

Cost of revenues was RMB243.0 million (US$34.7 million) in 2025, representing a year-over-year increase of 56.2% from 2024. As a percentage of net revenues, cost of revenues was 42.0% in 2025, compared to 30.3% in 2024.

Gross profit was RMB335.0 million (US$47.9 million) in 2025, representing a year-over-year decrease of 6.4% from 2024.

Operating expenses were RMB323.7 million (US$46.3 million) in 2025, representing a year-over-year increase of 9.8% from 2024.

  • Research and product development expenses  were RMB59.0 million (US$8.4 million) in 2025, representing a year-over-year increase of 12.0%. The increase was primarily due to the increase in research and product development personnel related expenses. Research and product development expenses as a percentage of net revenues were 10.2% in 2025.

  • Sales and marketing expenses  were RMB193.9 million (US$27.7 million) in 2025, representing a year-over-year increase of 7.5%. The increase was primarily due to the increase in promotion expenses. Sales and marketing expenses as a percentage of net revenues were 33.5% in 2025.

  • General and administrative expenses  were RMB71.8 million (US$10.3 million) in 2025, representing a year-over-year decrease of 18.0%. The decrease was primarily due to the decrease in general and administrative personnel related expenses and impairment of property and equipment, net. General and administrative expenses as a percentage of net revenues were 12.4% in 2025.

Income from operations  was RMB11.2 million (US$1.6 million) in 2025, compared to an income from operations of RMB63.3 million in 2024. Non-GAAP income from operations , which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment, net, was RMB22.7 million (US$3.2 million) in 2025.

Net income was RMB29.7 million (US$4.2 million) in 2025, compared to a net income of RMB83.7 million in 2024. Non-GAAP net income , which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment, net, was RMB41.1 million (US$5.9 million) in 2025.

Net income attributable to ordinary shareholders of Tuniu Corporation  was RMB31.1 million (US$4.5 million) in 2025, compared to a net income attributable to ordinary shareholders of Tuniu Corporation of RMB77.2 million in 2024. Non-GAAP net income attributable to ordinary shareholders of Tuniu Corporation , which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment, net, was RMB42.6 million (US$6.1 million) in 2025.

Business Outlook

For the first quarter of 2026, Tuniu expects to generate RMB125.7 million to RMB131.6 million of net revenues, which represents a 7% to 12% increase year-over-year compared with net revenues in the corresponding period in 2025. This forecast reflects Tuniu's current and preliminary view on the industry and its operations, which is subject to change.

Share Repurchase Update

In August 2025, the Company's Board of Directors authorized a share repurchase program under which the Company may repurchase up to US$10 million worth of its ordinary shares or American depositary shares ("ADSs") representing ordinary shares. As of February 28, 2026 the Company had repurchased an aggregate of approximately 4.5 million ADSs for approximately US$3.8 million from the open market under the share repurchase program.

Shareholder Return Plan

In March 2026, the Company's Board of Director approved a three-year shareholder return plan, under which the Company may, during the three-year period from the date of approval, (i) declare and distribute cash dividends of no more than US$30 million and (ii) repurchase of its Class A Ordinary Shares and/or ADSs of no more than US$20 million. The shareholder return plan will run in addition to the Company's existing share repurchase program adopted in August 2025. Under the shareholder return plan, the Board of Directors reserves the discretion to determine the form, timing, and amount of the capital return measures based on the Company's financial condition, results of operations, capital requirements and other relevant factors.

Conference Call Information

Tuniu's management will hold an earnings conference call at 8:00 am U.S. Eastern Time, on March 5, 2026, (9:00 pm, Beijing/Hong Kong Time, on March 5, 2026) to discuss the fourth quarter and fiscal year 2025 financial results.

To participate in the conference call, please dial the following numbers:

United States

1-888-346-8982

Hong Kong

852-301-84992

Chinese mainland

4001-201203

International

1-412-902-4272

Conference ID: Tuniu 4Q 2025 Earnings Conference Call

A telephone replay will be available one hour after the end of the conference call through March 12, 2026. The dial-in details are as follows:

United States

1-855-669-9658

International

1-412-317-0088

Replay Access Code: 8431671

Additionally, a live and archived webcast of the conference call will also be available on the Company's investor relations website at http://ir.tuniu.com .

About Tuniu

Tuniu (Nasdaq: TOUR) is a leading online leisure travel company in China that offers integrated travel service with a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website tuniu.com and mobile platform. Tuniu provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network, including a dedicated team of professional customer service representatives, 24/7 call centers, extensive networks of offline retail stores and self-operated local tour operators. For more information, please visit http://ir.tuniu.com

Safe Harbor Statement

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Tuniu may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about Tuniu's beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but are not limited to the following: Tuniu's goals and strategies; the growth of the online leisure travel market in China; the demand for Tuniu's products and services; its relationships with customers and travel suppliers; Tuniu's ability to offer competitive travel products and services; Tuniu's future business development, results of operations and financial condition; competition in the online travel industry in China; government policies and regulations relating to Tuniu's structure, business and industry; the impact of health epidemics on Tuniu's business operations, the travel industry and the economy of China and elsewhere generally; and the general economic and business condition in China and elsewhere. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and Tuniu does not undertake any obligation to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement the Company's unaudited consolidated financial results presented in accordance with United States Generally Accepted Accounting Principles ("GAAP"), the Company has provided non-GAAP information related to income from operations, net income, net income attributable to ordinary shareholders of Tuniu Corporation, which excludes share-based compensation expenses, amortization of acquired intangible assets, net gain on disposals of subsidiaries and impairment of property and equipment, net. The presentation of this non-GAAP financial measure is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. We believe that the non-GAAP financial measures used in this press release are useful for understanding and assessing underlying business performance and operating trends, and management and investors benefit from referring to these non-GAAP financial measures in assessing our financial performance and when planning and forecasting future periods.

This non-GAAP financial measure is not defined under U.S. GAAP and is not presented in accordance with U.S. GAAP. The non-GAAP financial measure has limitations as an analytical tool. Further, this non-GAAP measure may differ from the non-GAAP information used by other companies, including peer companies, and therefore its comparability may be limited. The Company compensates for these limitations by reconciling the non-GAAP financial measure to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. Tuniu encourages investors and others to review its financial information in its entirety and not rely on a single financial measure.

For more information on these non-GAAP financial measures, please see the table captioned "Reconciliations of GAAP and non-GAAP Results" set forth at the end of this press release.

(Financial Tables Follow)

Tuniu Corporation

Unaudited Condensed Consolidated Balance Sheets

(All amounts in thousands, except per share information)


 December 31, 2024 


 December 31, 2025 


 December 31, 2025 


 RMB 


 RMB 


 US$ 







ASSETS






Current assets






Cash and cash equivalents

465,004


207,228


29,633

Restricted cash 

26,061


10,222


1,462

Short-term investments

432,823


853,704


122,078

Accounts receivable, net

43,313


66,834


9,557

Amounts due from related parties

752


1,293


185

Prepayments and other current assets  

235,443


157,558


22,530

Total current assets

1,203,396


1,296,839


185,445







Non-current assets






Long-term investments

534,041


227,012


32,462

Property and equipment, net

32,849


18,860


2,697

Intangible assets, net

22,210


19,645


2,809

Land use right, net

88,467


-


-

Operating lease right-of-use assets, net

9,266


6,873


983

Other non-current assets

19,208


30,754


4,398

Total non-current assets

706,041


303,144


43,349

Total assets

1,909,437


1,599,983


228,794







LIABILITIES AND EQUITY






Current liabilities






Short-term borrowings

36


35


5

Accounts and notes payable 

290,112


219,440


31,380

Amounts due to related parties

3,121


980


140

Salary and welfare payable

23,148


19,594


2,802

Taxes payable

5,060


4,077


583

Advances from customers

247,151


184,461


26,378

Operating lease liabilities, current

2,994


3,340


478

Accrued expenses and other current liabilities

322,034


204,388


29,226

Total current liabilities

893,656


636,315


90,992







Non-current liabilities






Operating lease liabilities, non-current

1,680


1,023


146

Deferred tax liabilities

5,151


4,534


648

Total non-current liabilities

6,831


5,557


794

Total liabilities

900,487


641,872


91,786







Equity






Ordinary shares

249


249


36

Less: Treasury stock

(329,668)


(380,260)


(54,376)

Additional paid-in capital

9,146,928


9,122,119


1,304,446

Accumulated other comprehensive income

313,460


307,446


43,964

Accumulated deficit

(8,050,378)


(8,019,253)


(1,146,739)

Total Tuniu Corporation shareholders' equity

1,080,591


1,030,301


147,331

Noncontrolling interests

(71,641)


(72,190)


(10,323)

Total equity

1,008,950


958,111


137,008

Total liabilities and equity

1,909,437


1,599,983


228,794

Tuniu Corporation

Unaudited Condensed Consolidated Statements of Comprehensive (Loss)/Income

(All amounts in thousands, except per share information)


 Quarter Ended 


 Quarter Ended 


 Quarter Ended 


 Quarter Ended 


 December 31, 2024 


 September 30, 2025 


 December 31, 2025 


 December 31, 2025 


 RMB 


 RMB 


 RMB 


 US$ 









Revenues








Packaged tours

75,440


179,018


102,090


14,599

Others

27,292


23,042


21,454


3,068

Net revenues

102,732


202,060


123,544


17,667

Cost of revenues

(32,935)


(92,455)


(53,503)


(7,651)

Gross profit

69,797


109,605


70,041


10,016









Operating expenses








Research and product development

(13,325)


(15,734)


(12,314)


(1,761)

Sales and marketing

(42,697)


(61,533)


(44,144)


(6,313)

General and administrative

(26,841)


(18,497)


(12,836)


(1,836)

Other operating income/(loss)

369


(2)


328


47

Total operating expenses

(82,494)


(95,766)


(68,966)


(9,863)

(Loss)/income from operations

(12,697)


13,839


1,075


153

Other (expenses)/income








Interest and investment (loss)/income, net

(5,609)


8,912


1,749


250

Interest expense

(612)


(576)


(312)


(45)

Foreign exchange losses, net

(6,102)


(858)


(644)


(92)

Other income/(loss), net

49


(480)


247


35

(Loss)/income before income tax expense

(24,971)


20,837


2,115


301

Income tax expense

(283)


(625)


(474)


(68)

Equity in income/(loss) of affiliates

188


(844)


(105)


(15)

Net (loss)/income

(25,066)


19,368


1,536


218

Net loss attributable to noncontrolling interests

(859)


(383)


(10)


(1)

Net (loss)/income attributable to ordinary shareholders of
Tuniu Corporation

(24,207)


19,751


1,546


219









Net (loss)/income

(25,066)


19,368


1,536


218

Other comprehensive (loss)/income:








Foreign currency translation adjustment, net of nil tax

8,568


(1,314)


(2,213)


(316)

Comprehensive (loss)/income

(16,498)


18,054


(677)


(98)









Net (loss)/income per ordinary share attributable to ordinary
shareholders - basic and diluted

(0.07)


0.06


0.00


-

Net (loss)/income per ADS - basic and diluted*

(0.21)


0.18


0.00


-









Weighted average number of ordinary shares used in computing
basic (loss)/income per share

354,106,851


339,255,345


331,409,074


331,409,074

Weighted average number of ordinary shares used in computing
diluted (loss)/income per share

354,106,851


341,395,417


333,434,286


333,434,286









Share-based compensation expenses included are as follows:








Cost of revenues

66


65


65


9

Research and product development

66


65


65


9

Sales and marketing

32


32


32


5

General and administrative

1,253


1,247


1,237


177

Total

1,417


1,409


1,399


200









*Each ADS represents three of the Company's ordinary shares.








Tuniu Corporation

Unaudited Condensed Consolidated Statements of Comprehensive Income

(All amounts in thousands, except per share information)


 Year Ended 


 Year Ended 


 Year Ended 


 December 31, 2024 


 December 31, 2025 


 December 31, 2025 


 RMB 


 RMB 


 US$ 







Revenues






Packaged tours

407,462


493,481


70,567

Others

106,160


84,493


12,082

Net revenues

513,622


577,974


82,649

Cost of revenues

(155,590)


(242,992)


(34,747)

Gross profit

358,032


334,982


47,902







Operating expenses






Research and product development

(52,682)


(58,979)


(8,434)

Sales and marketing

(180,321)


(193,884)


(27,725)

General and administrative

(87,657)


(71,848)


(10,274)

Other operating income

25,888


964


138

Total operating expenses

(294,772)


(323,747)


(46,295)

Income from operations

63,260


11,235


1,607

Other income/(expenses)






Interest and investment income

19,866


25,769


3,685

Interest expense

(3,320)


(2,022)


(289)

Foreign exchange losses, net

(6,837)


(3,827)


(547)

Other income/(loss), net

10,081


(652)


(93)

Income before income tax expense

83,050


30,503


4,363

Income tax expense

(837)


(1,425)


(204)

Equity in income of affiliates

1,486


579


83

Net income

83,699


29,657


4,242

Net income/(loss) attributable to noncontrolling interests

6,525


(1,468)


(210)

Net income attributable to ordinary shareholders of Tuniu
Corporation

77,174


31,125


4,452







Net income

83,699


29,657


4,242

Other comprehensive income:






Foreign currency translation adjustment, net of nil tax

8,044


(6,013)


(860)

Comprehensive income

91,743


23,644


3,382







Net income per ordinary share attributable to ordinary
shareholders - basic and diluted

0.21


0.09


0.01

Net income per ADS - basic and diluted*

0.63


0.27


0.03







Weighted average number of ordinary shares used in computing
basic income per share

361,482,355


340,747,065


340,747,065

Weighted average number of ordinary shares used in computing
diluted income per share

363,718,947


342,960,072


342,960,072







Share-based compensation expenses included are as follows:






Cost of revenues

261


260


37

Research and product development

261


260


37

Sales and marketing

126


127


18

General and administrative

8,758


4,958


709

Total

9,406


5,605


801







*Each ADS represents three of the Company's ordinary shares.






Reconciliations  of GAAP and Non-GAAP Results

(All amounts in thousands, except per share information)













 Quarter Ended December 31, 2025


 GAAP Result 


 Share-based 


Amortization of acquired 



Impairment


 Non-GAAP 



 Compensation 


  intangible assets 



 of property and equipment, net 


 Result 












Income from operations

1,075


1,399


591



-


3,065












Net income

1,536


1,399


591



-


3,526












Net income attributable to ordinary shareholders

1,546


1,399


591



-


3,536
























 Quarter Ended September 30, 2025


 GAAP Result 


 Share-based 


Amortization of acquired 



Impairment


 Non-GAAP 



 Compensation 


  intangible assets 



 of property and equipment, net 


 Result 












Income from operations

13,839


1,409


591



-


15,839












Net income

19,368


1,409


591



-


21,368












Net income attributable to ordinary shareholders

19,751


1,409


591



-


21,751
























 Quarter Ended December 31, 2024


 GAAP Result 


 Share-based 


Amortization of acquired 



Impairment


 Non-GAAP 



 Compensation 


  intangible assets 



 of property and equipment, net 


 Result 












(Loss)/income from operations

(12,697)


1,417


764



15,641


5,125












Net loss

(25,066)


1,417


764



15,641


(7,244)












Net loss attributable to ordinary shareholders

(24,207)


1,417


764



15,641


(6,385)












Reconciliations of GAAP and Non-GAAP Results

(All amounts in thousands, except per share information)














Year Ended December 31, 2025


 GAAP Result 


 Share-based 


Amortization of acquired 


Net gain on


Impairment


 Non-GAAP 



 Compensation 


  intangible assets 


 disposals of subsidiaries 


 of property and equipment, net 


 Result 













Income from operations

11,235


5,605


2,536


-


3,316


22,692













Net income

29,657


5,605


2,536


-


3,316


41,114













Net income attributable to ordinary shareholders

31,125


5,605


2,536


-


3,316


42,582














Year Ended December 31, 2024


 GAAP Result 


 Share-based 


Amortization of acquired 


Net gain on


Impairment


 Non-GAAP 



 Compensation 


  intangible assets 


 disposals of subsidiaries 


 of property and equipment, net 


 Result 













Income from operations

63,260


9,406


3,184


(24,618)


15,641


66,873













Net income

83,699


9,406


3,184


(24,618)


15,641


87,312













Net income attributable to ordinary shareholders

77,174


9,406


3,184


(24,618)


15,641


80,787

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Tuniu ADR

Senast

0,68

1 dag %

3,03%

1 dag

1 mån

1 år

Marknadsöversikt

1 DAG %

Senast

1 mån