M Publicité, the advertising agency of Le Monde Group, partners with Acast to monetize its audio and video podcast offering
24 november, 12:00
Acast, the world’s largest independent podcast company, today announced a new partnership with M Publicité, the advertising agency of Le Monde Group. Under the terms of the deal, Acast gets ad sales, hosting and distribution rights for M Publicité’s digital audio inventory.
Le Monde Group's media brands are investing in all formats, with a stronger presence in the audiovisual segment. This editorial innovation strategy has proven successful: Le Monde's podcasts generate an average of 1.9m listens per month, with L'Heure du Monde representing the leading native news podcast.
"The Group's podcast audience, with new listening records achieved this year, puts us in a strong position. 2024 was a first step with the launch of the monetization of our portfolio. 2025 marks a second step: the acceleration and structuring of this conquest. The alliance with Acast will serve this ambition. Our priority is to consolidate the advertising momentum we are experiencing and strengthen the value of our editorial offering to brands. This strategy will focus in particular on format continuity and synergies between audio and video," says Elisabeth Cialdella, Managing Director of M Publicité, Le Monde Group's advertising agency.
“The strategic commitment of a major player like M Publicité confirms the success of our long-term vision, built over seven years in France. The addition of Le Monde's editorial strength enriches our diverse ecosystem of media and creators, solidifying our essential role in this expanding market,” says Acast CEO Greg Glenday.
For more information
Greg Glenday, Chief Executive Officer
E-mail: gregory.glenday@acast.com
Annika Billberg, Interim Investor Relations
Tel: +46 702 67 97 91
E-mail: investors@acast.com
About Acast
Since 2014, Acast has been creating the world's most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans over 140,000 podcasts, 3,300 advertisers and one billion quarterly listens. Crucially, those listens are monetized wherever they happen - across any podcasting app or other listening platform.
The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq Stockholm (ACAST).
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M Publicité, the advertising agency of Le Monde Group, partners with Acast to monetize its audio and video podcast offering
24 november, 12:00
Acast, the world’s largest independent podcast company, today announced a new partnership with M Publicité, the advertising agency of Le Monde Group. Under the terms of the deal, Acast gets ad sales, hosting and distribution rights for M Publicité’s digital audio inventory.
Le Monde Group's media brands are investing in all formats, with a stronger presence in the audiovisual segment. This editorial innovation strategy has proven successful: Le Monde's podcasts generate an average of 1.9m listens per month, with L'Heure du Monde representing the leading native news podcast.
"The Group's podcast audience, with new listening records achieved this year, puts us in a strong position. 2024 was a first step with the launch of the monetization of our portfolio. 2025 marks a second step: the acceleration and structuring of this conquest. The alliance with Acast will serve this ambition. Our priority is to consolidate the advertising momentum we are experiencing and strengthen the value of our editorial offering to brands. This strategy will focus in particular on format continuity and synergies between audio and video," says Elisabeth Cialdella, Managing Director of M Publicité, Le Monde Group's advertising agency.
“The strategic commitment of a major player like M Publicité confirms the success of our long-term vision, built over seven years in France. The addition of Le Monde's editorial strength enriches our diverse ecosystem of media and creators, solidifying our essential role in this expanding market,” says Acast CEO Greg Glenday.
For more information
Greg Glenday, Chief Executive Officer
E-mail: gregory.glenday@acast.com
Annika Billberg, Interim Investor Relations
Tel: +46 702 67 97 91
E-mail: investors@acast.com
About Acast
Since 2014, Acast has been creating the world's most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans over 140,000 podcasts, 3,300 advertisers and one billion quarterly listens. Crucially, those listens are monetized wherever they happen - across any podcasting app or other listening platform.
The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq Stockholm (ACAST).
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