Bathroom-goers everywhere know that moment of pure dread that comes with an empty toilet paper roll. In fact, 82% of people even say it’s one of the most frustrating bathroom scenarios1. But fear not weary wipers, Charmin is here to flush that problem away... forever.

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The Charmin Forever Roll (right) next to a regular Charmin roll (left).

Charmin is taking comfort to new lengths – literally – with the Forever Roll. Available online and rolling into retailers nationwide for the first time this month, the Charmin Forever Roll is designed to last longer so people can keep going (and going) without the fear of running out.

“We know changing the roll all the time is a big pain in the butt. That’s why we created Forever Roll and are bringing it to people at retailers nationwide - the same soft, two-ply Charmin you love, but a bigger roll to keep you covered so you can enjoy the go for up to one month before changing it,” said Jessica Hastings, Charmin Vice President, Procter & Gamble. “It’s a roll that works harder so you don’t have to. Plus, it's quite the conversation starter.”

Key Highlights:

• Less swapping, more going: With 1,700 sheets,the biggest Charmin roll ever is built to last up to one month before needing to change rolls2 – that’s 32x more sheets per roll3 – which means less swapping and more time enjoying the go.
• Monumental size: When fully unrolled, the Forever Roll even reaches the height of the Washington Monument. That’s a lot of wipes.
• Ultra soft goodness: The Forever Roll features the same irresistible soft two-ply toilet paper people love, with a lot more to love.
• Stylish setup: Because a roll this bold deserves a proper throne setup, the Forever Roll Starter Kit includes two 12-inch rolls and a sleek stainless-steel roll holder built to handle the oversized load.
• Bathroom upgrade ready: The Forever Roll offers a perfect fit for modern bathrooms looking to elevate both function and style.

Just in time for the holiday season chaos, the Charmin Forever Roll is also stepping up as the unexpected hero you didn’t know you needed. Whether you’re hosting or gifting, Charmin’s got your backside. The Brand led survey confirmed:

• 79% of people say keeping the toilet paper stocked is a top party priority—right behind keeping the food and drinks flowing. 1
• Holiday guests are more embarrassed to have to ask a host for more toilet paper at a holiday gathering (40%) than having food stuck in their teeth.1
• 93% of people also say the best holiday gifts are the ones they can actually use. 1
• Nearly 60% of people would be open to receiving toilet paper as a gift this holiday season.1

Charmin knows gift giving is never easy, so this year, skip the socks and give them the gift that literally keeps on giving... their behind will thank you for it.

The Charmin Forever Roll is now available at select retailers nationwide. This product comes with a 30-day money back guarantee, giving consumers the chance to try it with nothing to lose but the hassle of changing the roll. Learn more at Charmin.com.

1 According to recent survey by YouGov for Charmin
2 Based on usage habits of a two-person household
3 Based on number of sheets in a regular Charmin roll

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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