SiriusXM to Become Exclusive Audio Ad Representative for YouTube in the US
22 april, 14:08
22 april, 14:08
08:08 AM EDT, 04/22/2026 (MT Newswires) -- SiriusXM (SIRI) said Wednesday it has formed an audio advertising partnership with Alphabet's (GOOG, GOOGL) Google to become the exclusive advertising representative for the tech giant's YouTube's audio inventory in the US.
Financial terms were not disclosed.
Beginning in the fall, advertisers will be able to buy audio ads on YouTube directly through SiriusXM Media.
22 april, 14:08
08:08 AM EDT, 04/22/2026 (MT Newswires) -- SiriusXM (SIRI) said Wednesday it has formed an audio advertising partnership with Alphabet's (GOOG, GOOGL) Google to become the exclusive advertising representative for the tech giant's YouTube's audio inventory in the US.
Financial terms were not disclosed.
Beginning in the fall, advertisers will be able to buy audio ads on YouTube directly through SiriusXM Media.
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