Today Domo (Nasdaq: DOMO) announced it has been recognized as a leader in Dresner Advisory Services’ 2025 Wisdom of Crowds® Business Intelligence (BI) Market Study, in both the Customer Experience and Vendor Credibility Models. Additionally, Domo received its ninth consecutive perfect recommendation score.

This 16th edition of Dresner Advisory Services’ flagship report provides a comprehensive look and broad assessment of the BI market. It includes in-depth analyses of broad-based BI topics, including automation goals and targets, user penetration, and objectives and achievements, among others. The report includes a Value/TCO (Total Cost of Ownership) Model in which Domo is ranked as a “High Value/Low TCO” platform.

This year, Domo maintained its perfect recommendation score and is recognized as “best in class” in:

• Overall value
• Product scalability
• Integration of components within the product
• Overall usability
• Ease of implementation
• Ease of upgrade/migration to new version
• Online training, forums, and documentation

As a leader in Dresner’s Customer Experience and Vendor Credibility models, Domo has the highest “product/technology” Customer Experience ranking of the 22vendors in the study. The Customer Experience model considers customers' real-world experience as they work with a vendor’s technology solution on a daily basis, plotting the various customer touch points against sentiment surrounding product and technology. The Vendor Credibility Model considers a vendor’s relationship with customers, plotting perceived value for price paid against a calculated “confidence” score.

“Knowing that Dresner’s rankings are based on end-user input makes our recognition as a ‘Leader’ particularly meaningful,” said Ben Schein, SVP of Product at Domo. “Domo’s customer-focused approach and relentless pursuit of excellence shine through in Dresner’s customer feedback. We’re dedicated to delivering a platform that enables any user to build AI-powered data products that drive action and business impact.”

This marks Domo’s fourth Dresner distinction in 2025, which includes top rankings in the firm’s Collective Insights Report, Cloud Computing and BI Market Study, and Self-Service BI Market Study. Earlier this year, Domo received five Dresner Advisory Services’ 2024 Technology Innovation Awards.

“Receiving nine consecutive perfect recommendation scores in our flagship BI study is an incredible achievement, and we congratulate Domo,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “By maintaining a flawless recommendation score, Domo solidifies its position as a reliable and highly recommended BI vendor that offers excellent perceived value for the price paid.”

For a complimentary copy of the Dresner Advisory Services’ 2025 Wisdom of Crowds BI Market Study, visit here.

About Dresner Advisory Services

Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI) and related areas. Wisdom of Crowds® research is based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market.

About Domo

Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customers’ preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.

For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X, and Facebook.

Domo is a registered trademark of Domo, Inc.

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