PR Newswire

TEMPE, Ariz., Aug. 19, 2026

New features, product experience, and brand identity reflect LifeLock's mission to protect the life you're building

TEMPE, Ariz. , Aug. 19, 2026 /PRNewswire/ -- Generative AI is making it easier than ever for scammers and identity thieves to dupe victims – forging fake IDs, cloning voices and faces, and committing fraud at scale. Amid this surge in AI-powered scams and synthetic identity theft , LifeLock, the leader in identity theft protection in the U.S. and a brand of Gen (NASDAQ: GEN), today announced new scam protection and reimbursement features, and a redesigned product experience and brand identity. These updates reflect how identity protection has become essential to safeguarding everything people are building, including their money, assets, and future.