Loyal Solutions announces second half year results for 1/1-30/06 2025

Danish SaaS company Loyal Solutions delivers 32%  growth in Annual Recurring Revenue "ARR" in the second half year (1/1-30/6 2025)  

CEO Peter Kisbye comments:

“In the period 1 July 2024 – 30 June 2025 (“the Period”) the Company delivered the following results:

  • The Company delivered a growth in ARR of 32% to DKK 39.990
  • Top line revenue grew 4,6% for the second half year and declined by 2,4% for the full year
  • Staff expenses were reduced by 5,2%, despite a 32% growth in ARR, a testament to our SaaS business model and our efficient processes
  • EBITDA for the year of TDKK -6.742 vs forecasted EBITDA of TDKK – 8.142, budgeted EBITDA of TDKK +291 and vs last year TDKK -5.438
  • Operating profit for the year of TDKK -10.086 vs budget of TDKK -2.662 vs last year TDKK -8.684
  • Cash receipts for the year of TDKK 43.364 TDKK vs last year TDKK 40.177, an increase of 8%

We see our ARR growth rate of 32% as solid and as a testament to our business model. While maintaining this solid growth rate, the Company has continued its focus on operating expenses, efficiency and cash flow. The growth in ARR is not fully reflected in the booked revenue for the full fiscal year, as most new signings of new clients came late in the fiscal year. 
Cash flow continues to be monitored closely. While we are not yet in positive EBITDA territory, we have made significant strides towards that goal and expect to be in EBITDA positive territory during the coming fiscal year.

During the Period our pipeline grew, and our expanding list of large global reference clients continues to generate interest in Loyal Solutions. We had the pleasure of adding the longest running loyalty program in Denmark, Forbrugsforeningen af 1886, as a client and contracted our first client in a new vertical, telecommunications, when E& (formerly Etisalat) joined as client. In May Virgin Velocity launched “Pay with Points” an innovative solution powered by Loyal Solutions technology. In June Emirates Skywards added redemption of points at over 1.000 locations in the UAE to their very successful Skywards Everyday program powered by Loyal Solution`s technology, providing added benefits for their members.

Our sales lead times remain lengthy, as we sell strategic long-term partnerships to large clients, who all have evolved processes for procurement.  
We are continuously working on improving lead times in cooperation with our sales partners
Our sales cooperation with Visa for the Visa VMLS product has also progressed as expected. The Company`s LoyalTfacts® SaaS based payment/card-linking platform and technology continues to be viewed by clients as market leading. Our brand positioning focuses on quality, compliance and security, value and ROI for our clients.

Our current clients` programs continued to perform very well during the Period, further validating our SaaS business model, and proving the inherent long term growth potential in SaaS payment/card-linked loyalty programs. While at different stages of maturity, all current programs achieved satisfactory core growth rates year-on-year, and with several clients now expanding their programs into more countries, we have a firm client base on which to build future growth.

Our most important resource, our employees, continued to do an outstanding job. Despite being busy, we have maintained our focus on work-life balance, inclusivity and on providing flexible working hours and locations. Our IT hub in South Africa has been an integral part in delivering solutions and our IT organization benefits from having operations in both Denmark and South Africa.

We truly believe in putting employees first and that team-is-everything, so a big thank you to everyone at Loyal Solutions for the results delivered.

HIGHLIGHTS FOR THE SECOND HALF OF THE YEAR 1/1-30/6 2025 AND FULL YEAR

Business and operational highlights

During the second half of the financial year 2024/25 and the full year the Company reached several milestones including:

  • The Company delivered a growth in ARR of 32% to DKK 39.990
  • ARR growth is mainly driven by Impressive double digit growth rates in nearly all our existing clients’ programs.
  • Top line revenue grew 4,6% for the second half year and declined by 2,4% for the full year
  • Staff expenses were reduced by 5,2%, despite a 32% growth in ARR
  • EBITDA for the year of TDKK -6.742 vs forecasted EBITDA of TDKK -8.142, budgeted EBITDA of TDKK +291 and vs last year TDKK -5.438
  • Operating profit for the year of TDKK -10.086 vs budget of TDKK -2.662 vs last year TDKK -8.684
  • Cash receipts for the year of TDKK 43.364 TDKK vs last year TDKK 40.177, an increase of 8%
  • LoyalTfacts® enabled
    • Virgin Velocity to successfully introduce “Pay with Points” in the Australian market
    • Emirates Skywards to successfully introduce redemption of Skywards miles at over 1.000 locations in the UAE
  • Signed
    • the leading telecommunications group, E& (formerly Etisalat) where LoyalTfacts® will power the market leading Smiles program
    • Forbrugsforeningen af 1886, Denmarks longest running loyalty program
    • Visa announced an agreement for VMLS (powered by Loyal Solutions) Cenomi in the Kingdom of Saudi Arabia
  • Expanded our cooperation with Bright Insights Consulting in the UAE
  • Continued building our pipeline on direct sales, partner sales and via our sales partnership with Visa
  • Delivered a range of platform upgrades to clients, including:
    • Integration to Eftpos (Australian domestic card scheme and processer) completed
    • Integration to further domestic schemes completed enhancing the Scheme agnostic capability in LoyalTfacts®
    • Market reception for our Midas® and TIMM® modules have exceeded expectations
  • AI applications being continuously evaluated for relevant use cases for individual clients
  • Passed the annual PCI DSS Level 1 audit, the annual ISO 27001, 27017, 27018 audit and maintained SOC2-Type 2 certification.

Conference call to present second half of financial year 2024/25

Loyal Solutions will present its second half year report 2024/25 results in a brief live webcast through MS Teams on 26 August 2025, at 10.00-10.30 CET. Please join and ask questions directly to CEO, Peter Kisbye, at this investor event.

To participate, please join the conference call on this link.


The audited annual report for the Period will be made public on our website under “reports and presentations” on the 25 September 2025 at 08.00 CET. The Annual General Meeting will be held on 23 October 2025 at 13.00 CET at the Company headquarters in Copenhagen.

Certified Adviser
Svensk Kapitalmarknadsgranskning AB
E-post: ca@skmg.se

This financial report constitutes inside information that Loyal Solutions A/S is obliged to make public pursuant to the EU Market Abuse Regulation 596/2014. The information was sent for publication, through the agency of the contact persons set out below, at the time stated by the Company’s news distributor, Cision, at the publication of this press release.

Loyal Solutions was set up with the sole purpose of disrupting the loyalty industry with new technology, new transparent concepts and a 100% focus on the end customer.
Loyal Solutions has become a leading global provider of loyalty concepts, solutions, and SaaS technology for selected industries and clients. Our proprietary technology and global private SaaS cloud solutions are state of the art and market leading. We also offer clients full outsourcing options, making implementation of a full program seamless and easy.
We have our HQ in Copenhagen an IT hub in Johannesburg, South Africa and are represented in Stockholm, Dubai, San Francisco, and Sydney.

For further information about the Company, please contact
Peter Kisbye, CEO
Phone: +45 21 28 69 60
E-mail: pki@loyalsolutions.eu
Website: www.loyalsolutions.eu

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Loyal Solutions

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2,86

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OMX Stockholm 30

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