Nutri-Grain Launches "Not Sorry" Campaign with Reality TV's Most Unapologetic Stars
21 juli, 14:00
Nutri-Grain Launches "Not Sorry" Campaign with Reality TV's Most Unapologetic Stars
PR Newswire
CHICAGO, July 21, 2025
A social-first activation celebrates bold choices and the snack that always delivers.
CHICAGO , July 21, 2025 /PRNewswire/ -- Nutri-Grain ® is extending its bold new energy beyond the grocery aisle and into pop culture with the launch of Not Sorry — a clever, social-first campaign that brings together three unapologetically iconic reality personalities to celebrate the things we enjoy, without the pressure to explain ourselves.
The campaign stars Chris Hughes , Cirie Fields and Aesha Scott — three personalities known for their unfiltered charm and legendary moments on-screen — each delivering their own over-the-top "apology" for something they've said or done in front of millions. But of course, they're not actually sorry — because when you're living unapologetically, there's nothing to apologize for.
"Nutri-Grain gives you the kind of nutrition you never have to feel sorry for— and is delicious," said Bryndl Fahey , Senior Brand Manager at Kellanova. "It's the kind of snack you can feel great about choosing, which makes it a perfect fit for a campaign that's all about celebrating the things we're not sorry for. Partnering with bold, culturally relevant personalities felt like a natural way to bring that message to life."
Not Sorry builds on the brand's recent refresh, which introduced Nutri-Grain's upgraded nutrition— now featuring 10 grams of whole grains and 10 essential vitamins and minerals — and an updated look that reflects the real pace and priorities of modern life. The new campaign positions Nutri-Grain as the snack you never have to apologize for: a satisfying, better-for-you choice that delivers where it counts — in nutrition, taste and convenience.
With snackable videos rolling out across social media this week, the campaign is designed to spark conversation — from fans revisiting infamous TV moments to people reflecting on their own unapologetic choices. Each video ends with a simple message: Nutri-Grain. Not Sorry.
To follow along and join the conversation — or to share your own "Not Sorry" moments — visit @nutrigrain on social and use the hashtag #NutriGrainNotSorry.
Nutri-Grain's full lineup of upgraded bars — including favorites like Strawberry, Blueberry, and Apple Cinnamon — is available now nationwide.
For more information, please visit www.nutrigrain.com .
About Kellanova
Kellanova (NYSE: K ) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles ® , Cheez-It ® , Pop-Tarts ® , Kellogg's ® Rice Krispies Treats ® , RXBAR ® , Eggo ® , MorningStar Farms ® , Special K ® , Coco Pops ® , and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion .
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com .
Kellanova's Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Tombras
Jenna Gerbino Kaplan
jgerbinokaplan@tombras.com
SOURCE Kellanova
Ämnen i artikeln
Nutri-Grain Launches "Not Sorry" Campaign with Reality TV's Most Unapologetic Stars
21 juli, 14:00
Nutri-Grain Launches "Not Sorry" Campaign with Reality TV's Most Unapologetic Stars
PR Newswire
CHICAGO, July 21, 2025
A social-first activation celebrates bold choices and the snack that always delivers.
CHICAGO , July 21, 2025 /PRNewswire/ -- Nutri-Grain ® is extending its bold new energy beyond the grocery aisle and into pop culture with the launch of Not Sorry — a clever, social-first campaign that brings together three unapologetically iconic reality personalities to celebrate the things we enjoy, without the pressure to explain ourselves.
The campaign stars Chris Hughes , Cirie Fields and Aesha Scott — three personalities known for their unfiltered charm and legendary moments on-screen — each delivering their own over-the-top "apology" for something they've said or done in front of millions. But of course, they're not actually sorry — because when you're living unapologetically, there's nothing to apologize for.
"Nutri-Grain gives you the kind of nutrition you never have to feel sorry for— and is delicious," said Bryndl Fahey , Senior Brand Manager at Kellanova. "It's the kind of snack you can feel great about choosing, which makes it a perfect fit for a campaign that's all about celebrating the things we're not sorry for. Partnering with bold, culturally relevant personalities felt like a natural way to bring that message to life."
Not Sorry builds on the brand's recent refresh, which introduced Nutri-Grain's upgraded nutrition— now featuring 10 grams of whole grains and 10 essential vitamins and minerals — and an updated look that reflects the real pace and priorities of modern life. The new campaign positions Nutri-Grain as the snack you never have to apologize for: a satisfying, better-for-you choice that delivers where it counts — in nutrition, taste and convenience.
With snackable videos rolling out across social media this week, the campaign is designed to spark conversation — from fans revisiting infamous TV moments to people reflecting on their own unapologetic choices. Each video ends with a simple message: Nutri-Grain. Not Sorry.
To follow along and join the conversation — or to share your own "Not Sorry" moments — visit @nutrigrain on social and use the hashtag #NutriGrainNotSorry.
Nutri-Grain's full lineup of upgraded bars — including favorites like Strawberry, Blueberry, and Apple Cinnamon — is available now nationwide.
For more information, please visit www.nutrigrain.com .
About Kellanova
Kellanova (NYSE: K ) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles ® , Cheez-It ® , Pop-Tarts ® , Kellogg's ® Rice Krispies Treats ® , RXBAR ® , Eggo ® , MorningStar Farms ® , Special K ® , Coco Pops ® , and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion .
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com .
Kellanova's Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Tombras
Jenna Gerbino Kaplan
jgerbinokaplan@tombras.com
SOURCE Kellanova
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