PeriShip Shares Holiday Season Survival Tips for Businesses Shipping Perishable Goods

PR Newswire

BRANFORD, Conn., Aug. 19, 2025

BRANFORD, Conn. , Aug. 19, 2025 /PRNewswire/ -- As we begin planning for the busy holiday shipping season, PeriShip, the leader in perishable logistics solutions, is calling on businesses that ship time and temperature-sensitive products to act now to ensure operations are aligned to generate customer satisfaction during the peak shipping months. Delays can be costly on multiple levels.

From sellers of gourmet foods, products, and meal kit companies to florists and medical suppliers, businesses shipping perishable products face unique challenges during the latter part of the year, including extreme weather fluctuations and increased holiday shipping activity.

"Shipping perishable goods during the holidays isn't just logistics—it's make-or-break for quality, brand reputation, and customer trust," said Terry O'Connell , Senior Vice President of Sales and Operations at PeriShip. "We're here to help businesses get ahead of the chaos and deliver freshness—on time and uncompromised."

PeriShip's Top Tips for Shipping Perishable Goods This Holiday Season:

1. Plan Holiday Shipping Now
   Carriers change delivery schedules and impose surcharges during the peak season. Build a holiday shipping calendar that includes carrier deadlines, fulfillment timelines, and backup plans. Share clear delivery expectations with your customers and employees well in advance.
   
   
2. Reinforce Cold Chain Packaging
   Protect products against both freezing and warming, depending on your product and its destination. Test your packaging in advance using mock shipments and consult experts to ensure that your insulation, refrigerants, and materials can withstand real-world transit conditions.
   
   
3. Partner with a Perishable Logistics Expert
   Standard shipping services often fall short when timing and temperature are critical. PeriShip offers real-time shipment monitoring, weather tracking, and proactive issue resolution tailored for time-sensitive and perishable goods.
   
   
4. Set Realistic Last-Minute Order Policies
   Define clear cut-off dates for holiday orders that guarantee delivery in time for the holidays. Balance operational capacity and costs to ensure expectations are met and customer disappointment is avoided.
   
   
5. Use Data to Guide Decision Making
   Analyze historical shipping data, product demand trends, and past delivery issues to improve routing and inventory planning. PeriShip's team of logistics experts is available to provide shippers with actionable insights tailored to the unique requirements of their businesses.
   
   
6. Communicate Early and Often
   Customer expectations are sky-high during the holidays. Prevent misunderstandings by clearly displaying order deadlines, delivery windows, and product handling tips on your website and order confirmations.
   
   
7. Build in Flexibility and Redundancy
   Delays happen, especially with weather challenges and carrier capacity constraints. PeriShip offers rerouting capabilities and last-mile support to reduce disruptions and ensure perishable goods arrive in peak condition.
   
   
8. Prepare and Empower Your Team
   Train your staff now on cold-chain protocols, packing procedures, customer service policies, and escalation paths. A confident, informed team is your best defense against seasonal stress.
   
   
9. Audit Your Entire Shipping Workflow
   From order intake to final-mile delivery, identify gaps in staffing, supplies, or processes. Shore up inventory of shipping materials, confirm contingency plans, and align your operations to meet elevated holiday demand.
   
   
10. Prioritize the Post-Delivery Experience
    Customer satisfaction doesn't stop when the box arrives. Follow up, collect feedback, and respond quickly to any delivery issues. A proactive post-sale approach turns potential complaints into loyalty-building moments.

"Every degree, every hour, and every interaction matters when you're shipping perishables," said O'Connell. "With careful planning and a specialized logistics partner like PeriShip, businesses can deliver not just products, but peace of mind this holiday season."

About PeriShip
PeriShip is the logistics partner of choice for companies shipping perishable and time-sensitive goods. From gourmet foods and flowers to pharmaceuticals, PeriShip helps businesses navigate complex shipping challenges with precision monitoring, customer-first support, and industry-specific expertise. To learn more, visit www.periship.com .

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