09:33 AM EDT, 05/13/2026 (MT Newswires) -- Amazon (AMZN) introduced an AI assistant called "Alexa for Shopping"for US customers on the Amazon Shopping app and website, as well as on Echo Show devices, the company said Wednesday.

The new assistant brings together the product expertise of its Rufus AI assistant and the personalized knowledge and context of Alexa+, Amazon said.

Alexa for Shopping will roll out to all US customers over the coming week, the company said.

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