Chow Tai Fook Jewellery Group Named Official Sponsor of The 15th National Games of the People’s Republic of China


10 juni, 09:57


EQS Newswire / 10/06/2025 / 15:57 UTC+8

Hong Kong, China, 10 June 2025 Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", "ChowTaiFookJewellery",the"Group"orthe"Company";SEHKstockcode:1929),theleadingChinesejeweller, announced today that it serves as the exclusive sponsor from the jewellery industry for the 15thNational Games ofthePeopleRepublicof China(the“NationalGames”)andthe12thNationalGamesforPersonswithDisabilities &the 9thNational Special OlympicGames,the People’s Republicof China. As part of this sponsorship,the Group also leads the design and crafting of the official medals for China's premier multi-sport events. Ms Sonia Cheng, Vice-chairman, and Mr. Kent Wong, Managing Director of Chow Tai Fook Jewellery Group attended the 15thNational Games Medal Unveiling Ceremony held today in Guangzhou, where the official medalsfor competition andmassparticipationeventswererevealed.The15thNationalGames willtakeplaceinGuangdong,HongKong, and Macau from 9 to 21 November 2025.

The National Games,held every four years, is China's most prestigious sporting event,showcasing avast array of the nation's finest athletic talents. This year is particularly noteworthy and relevant, with the games to be held for the first time across three cities in the Greater Bay Area – the region in which Chow Tai Fook Jewellery's legacybegan.TheGroup'ssponsorshipdemonstratesitsunwaveringcommitmenttosupportingChineseathletics, arelationshipthathasflourishedovertheyears.AstheleadingChinesejewellerrenownedforitscreativemastery, Chow Tai Fook Jewellery is deeply rooted with a strong presence in China, creating an increasing impact globally and resonating with audiences beyond its home markets.

ExclusiveSponsorfromJewelleryIndustry

Chow Tai Fook Jewellery’s collaboration with the 15thNational Games represents a significant milestone in the brand’s ongoing transformation journey. As the exclusive sponsor from the jewellery industry,the Group’s appointment as the official designer and creator of the 15thNational Games medals is a testament to its leadership in design and aesthetics excellence. The Group is honoured to team up with Guangzhou Academy of Fine Arts on the design of the medals, which prove to be a dynamic exchange of design expertise and creative synergy.

Each medal, designed with the highest degree of precision, celebrates the dedication and excellence of China's finestathletes,whilebridgingtherealmofsportsandculturalheritage.TheChowTaiFookJewellerydesignteam, in line with its storied reputation, has exhibited exceptional meticulousness, refining the medal designs through countless iterations in pursuit of perfection.

Taking inspiration from the 15thNational Games’ official emblem, the medals of the competition and mass participationeventsfeatureathree-layeredhierarchical3Dstructure,expressedthroughregionalfloralemblems fromthe three host cities,symbolisingunity and boundless vitality. Three sets of concentricMöbius rings on the outer edge represent connection and endless possibilities, and the edge of the medal is adorned with 66 ridges, paying tribute to the 66-year history of the National Games. In addition, the wave-like patterns on both medals delineate the convergence of the rivers across Guangdong, Hong Kong and Macau. The ring of each medal features a "Tongxin Knot" inspired by the Hong Kong-Zhuhai-Macao Bridge, in which a steel rainbow is transformedinto acultural totemandemergesasasymbolof thecreativity andcultural harmonyoftheGreater Bay Area.

The medal design of the competition events captures the collective spirit of connection and growth within the GreaterBayArea.TheGames'officialemblemcomplementedbythepatternsofthepeony,knownastheKingof Flowers which also symbolises the flourishing Greater Bay Area buoyed by China. These design elements seamlessly blend the region's rich heritage with its modern identity at the same time as celebrating athletic prowess and reinforcing the Group’s commitment to showcasing the beauty and richness of Chinese culture to the world.

ChampioningSportsDevelopment

ChowTaiFook Jewellery's commitment to Chinese athletics extends beyond mere partnership. For decades,the Group has championed and supported national sports, intertwining cultural heritage with forward-thinking development.

The Group took a major step forward in 2022 by establishing the Cheng Kar-Shun Champion Development Foundation,whichprovidedRMB120milliontotheBeijingSportUniversityEducationFoundation.Thisinitiative aimstosupportmoreyoungpeopleinpursuingtheirdreamsandcontributetothenationalathleticdevelopment. Thissubstantial investment isableto supporteliteathletedevelopment,youthtrainingprogrammes,andcareer opportunities for national athletes. Through enhanced training initiatives, expanded youth programmes, and stronger synergies between athletics and education, Chow Tai Fook Jewellery Group is honoured to have a role instrengtheningChina'spositionininternationalsportshand-in-handwithnurturingthenation’snextgeneration of athletes.

Mr. Conroy Cheng and Ms. Sonia Cheng, Vice-chairmen of Chow Tai Fook Jewellery Group, stated jointly, "For nearly acentury,wehaveperfectedtheart of exquisitedesign,andnowwe are bringingthatmastery to China's mostprestigioussportingevent. Whenawinnerholdsoneofourmedals,theyarecelebratingsuccessfromtheir hardworkandeffortaswellasour96yearsofdedicationinpreservingChineseculturalheritage.Wehavetaken the expertise and creativity that we have garneredovertime to reimagine something meaningful and worthy of today's champions. Each piece tells two stories – one of outstanding athletic achievement, and another of our nation's artistic soul. These medals are not just awards; they are timeless symbols of Chow Tai Fook Jewellery's journey from a humble beginning in Guangzhou to a global Chinese jewellery house."

Mr. Kent Wong, Managing Director of Chow Tai Fook Jewellery Group, added, "This collaboration advances our long-term commitment to supporting national initiatives in athletic talent development and sportsmanship. We are proud to contribute to China's vision of becoming a leading sporting nation whilst upholding our own dedication to innovative design. Chow Tai Fook Jewellery continues to make the enlightening connection of heritage with contemporary design, inspiring future generations to reach new heights."

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PhotoCaptions

1_Medal Unveiling Ceremony

Officiatingguestsattendedthemedal unveilingceremony of the15thNational Gamesof thePeople’s Republic of China. From left to right:

  • MsZhengWei,FormerHeadCoach,ChinaWomen’sNationalBasketballTeam
  • MrYeungTak-Keung,HeadofNationalGamesCoordinationOffice,Culture,SportsandTourismBureauof HKSAR Government
  • Mr Cui Jian, Vice Chairperson of the Guangdong Executive Committee of the 15thNational Games and Head of the Sports Bureau of Guangdong Province
  • Mr HuangMing-Zhong,Director of the Office of the OrganisingCommittee for the 15thNational Games, Deputy Director of the Guangdong Executive Committee for the 15thNational Games and Deputy Secretary-General of Guangdong Province
  • MsSoniaCheng,Vice-chairman,ChowTaiFookJewelleryGroup
  • MrKentWong,ManagingDirector,ChowTaiFookJewelleryGroup
  • MrPunWeng-Kun,CoordinatorofthePreparatoryOfficefortheOrganisationoftheMacauCompetition Zone of the 15th National Games, the 12th National Games for Persons with Disabilities, and the 9th National Special Olympic Games.
  • MrSuBing-Tian,Chinese TrackandFieldAthlete,andDean,Schoolof PhysicalEducation,JinanUniversity

OfficialMedals of CompetitionEvents

OfficialMedalsofMassParticipationEvents

ChowTaiFookJewelleryGroupLimited

ChowTaiFookJewelleryGroupLimited(the“Group”;SEHKstockcode:1929)waslistedontheMainBoardof TheStockExchangeofHongKonginDecember2011.TheGroupfirmlyupholdsthevision:“Tobetheleading globaljewellerybrandthatisatrustedlifetimepartnerforeverygeneration”,drawingonnearlyacenturyof legacy and success.

Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” has become an emblem of tradition, celebrated foritsbolddesignsandanunwaveringattentiontodetail.Buildinguponarichheritageandafoundationoftrust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connectionswithadiversecustomerbasethroughitsexquisitejewellery.TheGroup’slong-standingcommitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value and authenticity.

AsaleadingChinesejeweller,theGroupbelievesinblendingcontemporarycutting-edgedesignswithtraditional techniques to create jewellery that can be passed down from generation to generation. Every collection is thoughtfully conceived and crafted to reflect the stories of our customers, celebrating the special moments in their lives. Committed to growing alongside our customers, the Group embraces a spirit that aspires to inspire and captivate generations to come, weaving the story of CHOW TAI FOOK into the fabric of their lives.

Offeringawide variety of products,services and channels,the Group’s brand portfolio comprises the CHOWTAI FOOK flagship brand with curated retail experiences, and other individual brands including HEARTS ON FIRE, ENZO and MONOLOGUE.

The Group is committed to delivering sustainable long-term value creation for its stakeholders by enhancing the quality of earnings and driving higher value growth. With an extensive retail network across China and multiple locations globally, along with a growing e-commerce business, the Group is implementing targeted online-to- offline (“O2O”) strategies to strengthen its competitiveness in today’s omni-channel retail environment.

MediaEnquiries:

Chow Tai Fook Jewellery Group Limited
Haide Ng

AssociateDirector,CorporateCommunications
Tel: (852) 3115 4402

Email:haideng@chowtaifook.com

AckyChan

Senior Manager, Corporate Communications
Tel: (852) 3115 4403

Email:ackychan@chowtaifook.com

10/06/2025 Dissemination of a Financial Press Release, transmitted by EQS News.
The issuer is solely responsible for the content of this announcement.

Media archive at www.todayir.com

1_Medal Unveiling Ceremony

Officiatingguestsattendedthemedal unveilingceremony of the15thNational Gamesof thePeople’s Republic of China. From left to right:

  • MsZhengWei,FormerHeadCoach,ChinaWomen’sNationalBasketballTeam
  • MrYeungTak-Keung,HeadofNationalGamesCoordinationOffice,Culture,SportsandTourismBureauof HKSAR Government
  • Mr Cui Jian, Vice Chairperson of the Guangdong Executive Committee of the 15thNational Games and Head of the Sports Bureau of Guangdong Province
  • Mr HuangMing-Zhong,Director of the Office of the OrganisingCommittee for the 15thNational Games, Deputy Director of the Guangdong Executive Committee for the 15thNational Games and Deputy Secretary-General of Guangdong Province
  • MsSoniaCheng,Vice-chairman,ChowTaiFookJewelleryGroup
  • MrKentWong,ManagingDirector,ChowTaiFookJewelleryGroup
  • MrPunWeng-Kun,CoordinatorofthePreparatoryOfficefortheOrganisationoftheMacauCompetition Zone of the 15th National Games, the 12th National Games for Persons with Disabilities, and the 9th National Special Olympic Games.
  • MrSuBing-Tian,Chinese TrackandFieldAthlete,andDean,Schoolof PhysicalEducation,JinanUniversity

OfficialMedals of CompetitionEvents

OfficialMedalsofMassParticipationEvents

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