Desenio Group AB has recruited Weiwei Yue as COO, Chief Operating Officer. She has deep experience in driving operational efficiency and scaling up global supply chains in both large-cap and scale-up companies. Weiwei will be a part of the management team.

Weiwei Yue is presently CEO and Executive Advisor at Moceanli AB, an independent consulting firm focusing on operations and strategy. Her background includes leading roles at Zound Industries, Dometic Group, Booz & Company (today PwC Strategy&), and Google Inc. Weiwei has held positions including Chief Supply Chain Officer, Head of Purchasing Development, and Head of Supply Chain Development.

Her primary focus during the past decade has been to design and manage optimal operations and to professionalize global supply chains to support profitable growth. Weiwei has worked and lived in Europe, China, and the USA. Weiwei has an M.SC. in Business Administration and Economics from Stockholm School of Economics.Weiwei Yue comments:“I have a great passion for creating efficient and profitable supply chains. Desenio Group has a truly unique business model and vast opportunities to continue the growth path. I look forward to contributing and hopefully speeding up the pace.”Fredrik Palm, CEO at Desenio Group, comments:"I am very happy to welcome Weiwei to Desenio Group and our management team. She will add expertise in logistics and geographical expansion at perfect timing.”Weiwei Yue will start her position for Desenio Group on the 10th of January 2022.

About us

Desenio Group is a Swedish, fast growing digital direct-to consumer company with a leading position as an online based provider of affordable wall art in Europe. The Company offers its customers a unique and curated assortment of over 6,000 designs as well as frames and accessories in 35 countries via 20 local websites. Leveraging a data-driven strategy both for the creation of art and for attracting new customers, Desenio has grown rapidly and profitably since 2015. Desenio’s shares are publicly listed on First North Growth market under the ticker “DSNO” with FNCA Sweden AB as its Certified Adviser; info@fnca.se, +46 8 528 00 399. Desenio Group’s bonds are listed on Frankfurt Stock Exchange Open Market Quotation Board. For more information, please visit www.deseniogroup.com.

For further information, please contact:

Fredrik Palm, CEOfredrik.palm@deseniogroup.com, +46 70 080 76 37Linda Vikström, Head of IRir@deseniogroup.com, +46 73 534 17 62

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Desenio Group AB has recruited Weiwei Yue as COO

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