Amsterdam, 28 July 2025 – Heineken Holding N.V. (EURONEXT: HEIO; OTCQX: HKHHY) announces:

Solid profit growth highlighting agility across HEINEKEN's global footprint

• The net result of Heineken Holding N.V.'s participating interest in Heineken N.V. for the first half year of 2025 amounts to €380 million.

• Revenue €16,924 million

• Net revenue (beia) 2.1% organic growth; per hectolitre 3.3%

• Beer volume organic growth -1.2%; Heineken® volume growth 4.5%

• Operating profit €1,433 million; operating profit (beia) organic growth 7.4%

• Outlook for the full year unchanged; operating profit (beia) expected to grow organically 4% to 8%

HEINEKEN will host an analyst and investor conference call in relation to its 2025 Half Year results today at 14:00 CET/ 13:00 BST. This call will also be accessible for Heineken Holding N.V. shareholders. The call will be audio cast live via the website: www.theheinekencompany.com. An audio replay service will also be made available after the conference call at the above web address. Analysts and investors can dial-in using the following telephone numbers:

United Kingdom (Local): 020 3936 2999

Netherlands (Local): 085 888 7233

USA: 1 646 787 9445

For the full list of dial in numbers, please refer to the following link: Global Dial-In Numbers

Participation password for all countries: 465823

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• Heineken Holding NV 2025 HYPR