* B2B consists of the following customer categories: Real estate agents, Real estate developers, and Advertisers.

Jonas Gustafsson, CEO of Hemnet, comments:

“We launched ‘Sell First, Pay Later’ in Stockholm County on 2 February and the initial feedback and data has been strong. During the month, new published listings on Hemnet in Stockholm outperformed Hemnet listings published in the rest of Sweden by 20+ percentage points year-on-year, clearly indicating that the new model is successful in driving volumes and lowering the barriers to listing on Hemnet. So far, approximately 50% of eligible property sellers have chosen ‘Sell First, Pay Later’, which further shows the attractiveness of the model. Whilst still early, the initial data suggests that the sell-through-rate for ‘Sell First, Pay Later’ listings is in line with our expectations at just below 20% during the first month, indicating no particular quality deterioration.”

‘Sell First, Pay Later’ was successfully launched in Västra Götaland County on 2 March and will be rolled out in the rest of Sweden on 30 March.

Financial calendar
In accordance with our updated financial calendar for 2026, the nearest upcoming dates for market updates are as follows:

Note: The figures in this press release are preliminary and unaudited. Full financial information for the first quarter will be presented in the interim report for the first quarter on 28 April, 2026.

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Press enquiries
Staffan Tell, Head of PR
M: +46 733 67 66 85
E: staffan.tell@hemnet.se

IR enquiries
Ludvig Segelmark, Head of IR
M: +46 70 250 14 40
E: ludvig.segelmark@hemnet.se

About Hemnet
Hemnet operates the leading property platform in Sweden. The company emerged as an industry initiative in 1998 and has since transformed into a "win-win" value proposition for the housing market. By offering a unique combination of relevant products, insights and inspiration, Hemnet has built lasting relationships with buyers, sellers, and agents for more than 25 years. Hemnet shares a mutual passion for homes with its stakeholders and is driven by being an independent go-to-place for people to turn to for the various housing needs that arise through life. This is mirrored in the company’s vision to be the key to your property journey, supplying products and services to improve efficiency, transparency and mobility on the housing market. Hemnet is listed on Nasdaq Stockholm (‘HEM’).

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