Treat Yourself to a Crazy Good Coffee - The Original Donut Shop® and Pop-Tarts® Announce New Flavor Innovation Ahead of 2025 Pop-Tarts Bowl
1 december, 2025
Treat Yourself to a Crazy Good Coffee - The Original Donut Shop® and Pop-Tarts® Announce New Flavor Innovation Ahead of 2025 Pop-Tarts Bowl
PR Newswire
BURLINGTON, Mass. and CHICAGO, Dec. 1, 2025
A new dream team combines all the flavor and fun you expect from The Original Donut Shop® with the crave-worthy taste of Pop-Tarts® Brown Sugar Cinnamon.
BURLINGTON, Mass. and CHICAGO , Dec. 1, 2025 /PRNewswire/ -- The Original Donut Shop ® today announced its latest flavor innovation, The Original Donut Shop® Pop-Tarts™ Brown Sugar Cinnamon-flavored K-Cup® pod. Meet your new go-to brew and treat yourself to Crazy Good coffee bursting with notes of brown sugar sweetness, cinnamon flavor and the signature taste of Pop-Tarts ® toaster pastries in every cup. The new flavor innovation can easily be enjoyed hot or iced with any Keurig® brewer.
To celebrate the collaboration, The Original Donut Shop® will be an official partner of the 2025 Pop-Tarts Bowl at Camping World Stadium in Orlando on December 27 . Hosting a Fan Fest activation on-site, the brand will be giving away delicious iced and hot coffee samples for attendees. Forgot your clear bag at home? Do-nut worry – attendees can upgrade to a new stadium-compliant clear bag with customizable patches and charms that add a playful, collectible twist to your game-day style. Follow the brand's social channels for exciting updates and to learn how to enter a ticket sweepstakes for a chance to attend the game.
"We're excited to bring this new uniquely delicious coffee to our lineup and can't wait to celebrate its debut in-person at this year's Pop-Tarts Bowl," said Ariana Pickering , Brand Manager at Keurig Dr Pepper. "We are honored to collaborate with a brand as iconic as Pop-Tarts® and offer a new way for consumers to experience the taste of these classic toaster pastries in a cup."
The Original Donut Shop® Pop-Tarts(tm) Brown Sugar Cinnamon K-Cup® pod is currently available for purchase exclusively online at Keurig.com , and coming soon to Walmart.com and Amazon.
To learn more about The Original Donut Shop® Coffee, visit https://www.keurig.com/content/theoriginaldonutshop and follow @theoriginaldonutshop on Instagram, @OriginalDonutShop on Facebook and @theoriginaldonutshop on TikTok.
About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America , with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $15 billion , we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada . Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, Snapple®, 7UP®, Green Mountain Coffee Roasters®, GHOST®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good. , our 29,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us @KeurigDrPepper on LinkedIn and Instagram.
About Kellanova
Kellanova (NYSE: K ) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were $13 billion .
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
About the Pop-Tarts Bowl
In 2023, Pop-Tarts signed a multi-year agreement with Florida Citrus Sports to become the new title sponsor of the Pop-Tarts Bowl game. Since 2014, the bowl has matched the top selection from the ACC (inclusive of Notre Dame ) outside of the College Football Playoff against the second selection from the Big 12 outside of the CFP at Camping World Stadium in Orlando, Florida . The 2025 Pop-Tarts Bowl will air live on December 27 at 3:30 p.m. ET on ABC.
About Florida Citrus Sports
Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the Orlando region while enhancing the quality of life in Central Florida through world-class events, including the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida Blue Florida Classic, the FC Series and the Camping World Kickoff. For more information, visit FloridaCitrusSports.com .
CONTACT: Iana Georgiev , iana.georgiev@kdrp.com
SOURCE Keurig Dr Pepper
Ämnen i artikeln
Treat Yourself to a Crazy Good Coffee - The Original Donut Shop® and Pop-Tarts® Announce New Flavor Innovation Ahead of 2025 Pop-Tarts Bowl
1 december, 2025
Treat Yourself to a Crazy Good Coffee - The Original Donut Shop® and Pop-Tarts® Announce New Flavor Innovation Ahead of 2025 Pop-Tarts Bowl
PR Newswire
BURLINGTON, Mass. and CHICAGO, Dec. 1, 2025
A new dream team combines all the flavor and fun you expect from The Original Donut Shop® with the crave-worthy taste of Pop-Tarts® Brown Sugar Cinnamon.
BURLINGTON, Mass. and CHICAGO , Dec. 1, 2025 /PRNewswire/ -- The Original Donut Shop ® today announced its latest flavor innovation, The Original Donut Shop® Pop-Tarts™ Brown Sugar Cinnamon-flavored K-Cup® pod. Meet your new go-to brew and treat yourself to Crazy Good coffee bursting with notes of brown sugar sweetness, cinnamon flavor and the signature taste of Pop-Tarts ® toaster pastries in every cup. The new flavor innovation can easily be enjoyed hot or iced with any Keurig® brewer.
To celebrate the collaboration, The Original Donut Shop® will be an official partner of the 2025 Pop-Tarts Bowl at Camping World Stadium in Orlando on December 27 . Hosting a Fan Fest activation on-site, the brand will be giving away delicious iced and hot coffee samples for attendees. Forgot your clear bag at home? Do-nut worry – attendees can upgrade to a new stadium-compliant clear bag with customizable patches and charms that add a playful, collectible twist to your game-day style. Follow the brand's social channels for exciting updates and to learn how to enter a ticket sweepstakes for a chance to attend the game.
"We're excited to bring this new uniquely delicious coffee to our lineup and can't wait to celebrate its debut in-person at this year's Pop-Tarts Bowl," said Ariana Pickering , Brand Manager at Keurig Dr Pepper. "We are honored to collaborate with a brand as iconic as Pop-Tarts® and offer a new way for consumers to experience the taste of these classic toaster pastries in a cup."
The Original Donut Shop® Pop-Tarts(tm) Brown Sugar Cinnamon K-Cup® pod is currently available for purchase exclusively online at Keurig.com , and coming soon to Walmart.com and Amazon.
To learn more about The Original Donut Shop® Coffee, visit https://www.keurig.com/content/theoriginaldonutshop and follow @theoriginaldonutshop on Instagram, @OriginalDonutShop on Facebook and @theoriginaldonutshop on TikTok.
About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America , with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $15 billion , we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada . Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, Snapple®, 7UP®, Green Mountain Coffee Roasters®, GHOST®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good. , our 29,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us @KeurigDrPepper on LinkedIn and Instagram.
About Kellanova
Kellanova (NYSE: K ) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were $13 billion .
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
About the Pop-Tarts Bowl
In 2023, Pop-Tarts signed a multi-year agreement with Florida Citrus Sports to become the new title sponsor of the Pop-Tarts Bowl game. Since 2014, the bowl has matched the top selection from the ACC (inclusive of Notre Dame ) outside of the College Football Playoff against the second selection from the Big 12 outside of the CFP at Camping World Stadium in Orlando, Florida . The 2025 Pop-Tarts Bowl will air live on December 27 at 3:30 p.m. ET on ABC.
About Florida Citrus Sports
Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the Orlando region while enhancing the quality of life in Central Florida through world-class events, including the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida Blue Florida Classic, the FC Series and the Camping World Kickoff. For more information, visit FloridaCitrusSports.com .
CONTACT: Iana Georgiev , iana.georgiev@kdrp.com
SOURCE Keurig Dr Pepper
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