- Takes over the brands; Boråstapeter, Eco Wallpaper, Cole & Son and Mr Perswall Borås, 2016-04-27 15:30 CEST (GLOBE NEWSWIRE) -- Olle Svensk, with extensive experience from companies such as Electrolux and Sanitec Group, will take over as new CEO of WA WallVision AB from Monday, May 2nd. Åke Stråberg will after five years as CEO of WA WallVision AB return to the role as chairman of the company. WallVision designs, manufactures and sells high quality wallpaper over almost the entire world through its four strong brands Boråstapeter, Eco Wallpaper, Cole & Son and Mr Perswall. The company, which has its headquarter and production in Borås, Sweden, was founded in 1905 and is the Nordic market leader in the wallpaper industry, with about 60 percent market share and a turnover of some 530 million SEK. Olle Svensk, 48 years old, comes from a position as Nordic Director of the Sanitec Group. He has also a long experience from Electrolux where he had the role of VP Sales Europe, Middle East & Africa. Olle Svensk will now move from Stockholm to Borås. "We are very pleased that Olle Svensk has chosen to take the role as CEO of WallVision. He has a solid background and experience that fits WallVision and the phase that the company is in", says Harold Kaiser, founder of Litorina and responsible for the WallVision investment. "It is really exciting and an honour to take over after Åke. I look forward to meet with the customers and get to know my new colleagues and I will make sure that we will continue the work together to take WallVision to the next level", says Olle Svensk, new CEO of WallVision. Åke Stråberg took over as chairman when Litorina bought WallVision. In May 2011, he took over as CEO of the company with the mission to lead the change process. The goal for the company, as a major player in the wallpaper industry, is to grow and to be in the forefront taking advantage of the opportunities the change that the industry and the retail sector is undergoing. "Åke Stråberg together with his management team developed and implemented a new business plan focusing towards growth and increased consumer focus. During Åke´s time as CEO the organization has been strengthened with qualified and experienced people in important key positions, which is crucial for the company to be able to achieve on our goals. We want to thank Åke Stråberg for building a good foundation for Olle Svensk and the team. At the same time we are delighted that Åke Stråberg continues as chairman of the board, which guarantees continuity in the continued development ahead", concludes Harold Kaiser, Litorina. Borås, April 27, 2016. The Board of Directors Further information Olle Svensk, phone: +46 (0) 768 566 093 Åke Stråberg, phone: +46 (0)733 777 165 WA WallVision AB Ryssnäsgatan 8 PO Box 1 SE-501 13 Borås, Sweden www.wallvision.se +43 33 23 64 00