04:35 AM EDT, 04/28/2026 (MT Newswires) -- Optical retail group Synsam (SYNSAM.ST) said Tuesday it tapped Norwegian football player Erling Haaland to create an eyewear, sunglasses, and sports glasses collection.

A collection comprising 64 frames will be launched on May 26, while another line featuring a collection of limited edition, gold-colored sports glasses will be released on June 9 ahead of the FIFA World Cup.

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