DUG Foodtech in the spotlight: Potato-based drink captivates German media and consumers

The Swedish brand DUG is making headlines in Germany as its pioneering potato-based milk alternative receives significant media attention and consumer interest. Germany’s largest tabloid, BILD, recently featured DUG in a prominent article highlighting the brand’s entrance into major supermarket chains like Rewe, Rossmann and Kaufland.

The article, titled "Kartoffel-Milch erobert deutsche Supermärkte" ("Potato milk conquers German supermarkets"), reflects growing curiosity and interest in alternative milk options among German consumers - with DUG standing out for its unique use of potatoes.

“We’re pleased to see the positive reception in Germany,” says Helene Nielsen, CEO at DUG Foodtech. “Being highlighted by a major newspaper like BILD shows that our product is sparking conversation - and that’s a meaningful step for us.”

DUG's potato milk offers a sustainable and allergen-friendly alternative to traditional dairy and other plant-based milks. The product is gluten-free, low in sugar, and suitable for people with soy or nut allergies. Its creamy texture and neutral taste make it versatile for various culinary applications, from coffee to cooking.

The introduction of DUG's potato milk in Germany aligns with the growing demand for plant-based alternatives. A recent YouGov survey indicates that 34% of Germans consume plant-based milk substitutes, with oat, almond, and soy being the most popular. DUG's entry into the market adds a novel option to this expanding category.

Read the article in Bild here (in German):
https://www.bild.de/leben-wissen/kaufland-und-rewe-kartoffel-milch-erobert-deutsche-supermaerkte-682dd7a95f3f016fd2bb54b3

For more information, please contact:

DUG Foodtech AB

Helene Nielsen, CEO

Telephone: +46 732 22 76 35

E-mail: helene.nielsen@dugfoodtech.com

About DUG Foodtech AB (publ)

DUG Foodtech should be the natural choice for all actors in the transition to plant-based foods. The company’s business concept is to use its own patented methods, innovative solutions and know-how to develop and sell products that the market demands. Changes are required for the food industry to reach its set climate goals. The company is contributing by its investment in plant-based foods with a low climate footprint, raw materials that are easily grown and available, and health benefits for the end consumer. The company and its well-established partners in priority markets and channels provide the conditions to grow in a global market, valued at USD 100 billion. The share is listed on Nasdaq First North and is traded under the name DUG. Read more at ir.dugdrinks.com. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.

Läs mer på Cision