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IFA 2026: ESR Tech Showcases New Innovations from Its Charging and Protection Portfolio

04.09.2026 / 15:35 CET/CEST
The issuer is solely responsible for the content of this announcement.

New products for smartphone protection and chargers for everyday use

BERLIN, Sept. 4, 2026 /PRNewswire/ -- ESR Tech, one of the world's leading brands for high-quality tech accessories for smartphones, tablets, smartwatches, and AirPods, is unveiling its latest range of charging and protection products for smartphones, tablets, and wearables today at IFA Berlin 2026 (Hall 3.2, Booth 121). These innovations are designed to be a perfect fit for users' everyday lives, making the daily use of smartphones and tablets easier.

"Designed for What's Next"—the motto of this year's IFA

With the overarching goal of "Tech Made Easier," ESR Tech is taking it one step further at IFA 2026 and bringing its motto "Designed for What's Next" to life. The company focuses on producing accessories for Apple users that support them in their daily lives and make using their devices a joy. To achieve this, protection, functionality, and comfort are combined to create a more intuitive technology experience. The new product portfolio also reflects these values.

"ESR Tech has made it its mission to translate thoughtful design and engineering into forward-looking solutions for multi-device consumers who want fewer—but better—accessories—so that each of their devices performs better, their setup is simpler, and technology integrates more naturally into their daily lives," says Tim Wu, CEO of ESR Tech. "Whether it's durable and comfortable screen protectors or faster charging with less heat generation and fewer tangled cables, our new accessory portfolio for the Apple ecosystem underscores how ESR Tech develops reliable products that protect and enhance everyday technology like smartphones."

Comprehensive Protection for the Latest iPhone Models

ESR Tech is introducing a new product line of iPhone cases and screen protectors. These combine reliable protection with high-quality materials, design, and functionality.

• ESR Atelier: Magnetic Case Made of Vegan Leather and FlexStand
  
  The case, made of high-quality silicone leather, features an elegant, leather-like design with a soft, skin-friendly feel and weighs just 62 g. The fine leather texture on the back creates a premium overall look, while the diamond-patterned edges improve grip. A soft microfiber lining with a honeycomb structure provides additional cushioning for the smartphone inside. The integrated camera protection and hidden stand combine two important features. The case is SGS-certified and offers triple drop protection in accordance with military standards. The precisely aligned magnetic ring (with a holding force of 1,400 g) enables stable use with compatible MagSafe devices.
  
  The case is available in four different colors: black, gray, burgundy, and light blue.
• ESR Classic Hybrid: Transparent Magnetic Case
  
  Thanks to improved anti-yellowing technology, the transparent case from ESR Tech retains its clarity for up to six months. This technology has been validated by SGS-certified accelerated UV aging tests. Weighing just 53 g, the case fits snugly around the device. The FlexStand provides additional protection and enhances everyday functionality. The case has withstood four times as many drops as required by the official military standard and has been tested for drops from heights of up to 4.88 m. As a result, the case is designed to protect the smartphone from everyday accidents. The 1,500 g magnetic connection allows for the use of MagSafe-compatible power banks, car mounts, or wallets. With a 1.5 mm-thin back panel, 25 W Qi2 charging works significantly faster.
  
  
• ESR UltraFit Armorite®Pro: Durable Screen Protector
  
  Thanks to the combination of Accessory Glass from Corning®—a manufacturer of display glass for Apple and Samsung devices—and ESR Tech's protective technology, this screen protector offers 10 times greater impact absorption than conventional safety glass. Additionally, the protector provides twice the scratch resistance and reduces the visibility of scratches by up to 25 percent. The model is SGS-certified and has passed drop tests using a 64-gram steel ball. An anti-reflective coating reduces reflections by 50 percent—from four to two percent—ensuring glare-free viewing in direct sunlight. The screen protector installs easily with a single pull, without lengthy preparation, and results in a bubble-free finish.

Less Cable Clutter with Faster and Cooler Charging

In addition to the new smartphone accessories, ESR Tech is also introducing new charging solutions. The manufacturer addresses common issues such as high temperatures during wireless charging, the need for fast-charging capabilities, and the inconvenience caused by bulky power adapters and cable clutter at home, in the office, in the car, or while traveling.

• ESR Cyclone 25 W: Magnetic Charging Pad with CryoBoost
  
  The compact charging pad won the IFA Innovation Award 2026 and enables up to 28 percent faster charging. Thanks to CryoBoost® cooling, the battery is actively protected while charging. The 25 W Qi2 charging function ensures faster charging of the device. Thanks to the flexible stand, users can use their smartphone while it's charging and, for example, comfortably watch a TV show or a movie. The pad is available in three different colors: black, gray, and burgundy.
  
  
• ESR Xtend 45W and ESR Xtend 100W: extendable chargers with one or two cables
  
  The Xtend 45 W and Xtend 100 W chargers both combine fast charging with high power output. The Xtend 45W offers powerful charging in a compact design with an extra-long retractable cable and an additional USB-C port. Thanks to its space-saving design, the cable can be neatly stowed away and the unit is easy to take with you. This allows users to conveniently charge their device anytime, anywhere.
  
  With its 100 W fast-charging capability, the Xtend 100 W can charge a laptop and a smartphone simultaneously. Two built-in retractable cables and an additional USB-A port provide a versatile, organized charging station for home and on the go.
  
  Both devices are available in black, gray, and burgundy.

Pricing and Availability

The ESR Atelier magnetic case with Flex Stand (MSRP: 41.99 EUR), the ESR Classic Hybrid magnetic case (MSRP: 29.99 EUR), and the ESR UltraFit Armorite® Pro screen protector (MSRP: 32.99 EUR) are already available on Amazon and the official website.

The ESR Cyclone 25 W Magnetic Charging Pad with CryoBoost is expected to launch in late October 2026. The European launch of the ESR Xtend Charging products is scheduled for March 2027.

All products are also available in the ESR Tech Amazon Store and on the official website.

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