Isa Nord™ – a new eyewear brand in Synsam Group’s Made in Sweden portfolio
2 oktober, 2025
Isa Nord™ – a new eyewear brand in Synsam Group’s Made in Sweden portfolio
Since the inauguration of Synsam Group’s Production and Innovation Center in Frösön in 2022, the company has established itself as the leading eyewear manufacturer in the Nordics. With the launch of Isa Nord™, the growing Made in Sweden portfolio is further expanding.
Isa Nord™ is a collection of elegant, feminine frames in classic colors and shapes, inspired by the Jämtland nature around the factory in Frösön. The collection features six frames in two models and five different colors. Isa Nord™ is available in all of Synsam Group’s nearly 600 stores across the Nordics.
“The combination of Swedish manufacturing and timeless, stylish design makes Isa Nord™ an attractive choice for our customers. Just like the Jämtö frames, the collection is inspired by Jämtland’s unique nature – but with a more feminine touch,” says Susanne Westford, Chief Marketing and People & HR Officer at Synsam Group.
The Isa Nord™ eyewear collection stands for:
- Feminine
- Elegant
- Classic colors and shapes
- Swedish-made in Synsam Group’s Production and Innovation Center
Increasing production volumes
Production in Frösön is being gradually ramped up as new brands and collections are launched. By owning the entire value chain – from design and production to sales in its own stores – Synsam Group strengthens its competitiveness and expands customer choice.
The Made in Sweden portfolio now brings together several attractive eyewear brands: Jämtö™, Oscar Eide™, Peter Forsberg™, and Isa Nord™ – all acetate frames manufactured at Synsam Group’s Production and Innovation Center in Frösön, outside Östersund.
About Synsam Group Synsam Group is a leading optician group in the Nordic region, with a differentiated and affordable subscription offering. Synsam Group offers a wide range of products and services for eye health and eye fashion, catering to the customer’s different lifestyles and needs. The group has approximately 4,000 employees, net sales of approximately SEK 6.7 billion (rolling twelve months until June 2025) and almost 600 stores in the Nordics, operating under the brands Synsam, Synsam Outlet and Profil Optik in Denmark. Through digitalization, subscription services and other innovative concepts, Synsam Group is at the forefront of innovation in the Nordic optical retail market across multiple dimensions including customer journey, product offering and ESG. Synsam Group’s share is traded on Nasdaq Stockholm (SYNSAM). www.synsamgroup.com
Jenny Fridh, Chief Communications Officer Synsam Group
+46 730277018, jenny.fridh@synsam.com
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Isa Nord™ – a new eyewear brand in Synsam Group’s Made in Sweden portfolio
2 oktober, 2025
Isa Nord™ – a new eyewear brand in Synsam Group’s Made in Sweden portfolio
Since the inauguration of Synsam Group’s Production and Innovation Center in Frösön in 2022, the company has established itself as the leading eyewear manufacturer in the Nordics. With the launch of Isa Nord™, the growing Made in Sweden portfolio is further expanding.
Isa Nord™ is a collection of elegant, feminine frames in classic colors and shapes, inspired by the Jämtland nature around the factory in Frösön. The collection features six frames in two models and five different colors. Isa Nord™ is available in all of Synsam Group’s nearly 600 stores across the Nordics.
“The combination of Swedish manufacturing and timeless, stylish design makes Isa Nord™ an attractive choice for our customers. Just like the Jämtö frames, the collection is inspired by Jämtland’s unique nature – but with a more feminine touch,” says Susanne Westford, Chief Marketing and People & HR Officer at Synsam Group.
The Isa Nord™ eyewear collection stands for:
- Feminine
- Elegant
- Classic colors and shapes
- Swedish-made in Synsam Group’s Production and Innovation Center
Increasing production volumes
Production in Frösön is being gradually ramped up as new brands and collections are launched. By owning the entire value chain – from design and production to sales in its own stores – Synsam Group strengthens its competitiveness and expands customer choice.
The Made in Sweden portfolio now brings together several attractive eyewear brands: Jämtö™, Oscar Eide™, Peter Forsberg™, and Isa Nord™ – all acetate frames manufactured at Synsam Group’s Production and Innovation Center in Frösön, outside Östersund.
About Synsam Group Synsam Group is a leading optician group in the Nordic region, with a differentiated and affordable subscription offering. Synsam Group offers a wide range of products and services for eye health and eye fashion, catering to the customer’s different lifestyles and needs. The group has approximately 4,000 employees, net sales of approximately SEK 6.7 billion (rolling twelve months until June 2025) and almost 600 stores in the Nordics, operating under the brands Synsam, Synsam Outlet and Profil Optik in Denmark. Through digitalization, subscription services and other innovative concepts, Synsam Group is at the forefront of innovation in the Nordic optical retail market across multiple dimensions including customer journey, product offering and ESG. Synsam Group’s share is traded on Nasdaq Stockholm (SYNSAM). www.synsamgroup.com
Jenny Fridh, Chief Communications Officer Synsam Group
+46 730277018, jenny.fridh@synsam.com
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