Apotea Sverige AB cooperates with the Swedish Competition Authority (Konkurrensverket) in an investigation on paid search advertising contacts

Following the decision by the Swedish Competition Authority (Konkurrensverket) today, on April 3, 2025, in case no. 288/2022 regarding the cooperation between a number of Swedish digital healthcare providers on the advertising of digital healthcare services, Apotea announces the following:

The Swedish Competition Authority has launched an investigation on whether companies providing pharmacy services have been in contact regarding avoiding bidding on keywords corresponding to each other's brands in paid search advertising and whether such matters have been discussed in trade association contexts. In February this year, as part of the investigation, the Swedish Competition Authority required Apotea Sverige AB to provide certain information regarding any contacts of the aforementioned kind. The purpose of the investigation is to examine whether there have been any violations of the prohibition against anti-competitive cooperation.

Apotea is cooperating with the Swedish Competition Authority and makes the assessment that the investigation is at a very early stage. Apotea does not consider itself to have violated competition regulations, but due to today’s decision on sanction for violating competition regulations in the Swedish Competition Authorities case no. 288/2022, after about three years of investigation by the authority, Apotea informs the market that similar future outcomes for Apotea Sverige AB cannot be ruled out, and that such an outcome could lead to a sanction for violating competition regulations.

For further information, please contact:

Stefan Eriksson, deputy CEO & Investor Relations, e-mail: ir@apotea.se

This information is information that Apotea AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted, through the agency of the contact person set out above, for publication on April 3, 2025, at 21:30 CEST.

About Apotea
Apotea is Sweden’s leading online pharmacy by market share with the goal of becoming the largest pharmacy in Sweden and hence also in the Nordics. With the widest assortment on the market, low prices and quick deliveries, Apotea facilitates everyday life for its three million active customers. In E-barometern’s 2024 customer survey, Apotea was ranked as customers’ favourite e-commerce store for the seventh consecutive year. Since 2022, the group also operates in Norway through its Norwegian subsidiary Apotera.

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