08:41 AM EDT, 05/07/2026 (MT Newswires) -- BT Group (BT-A.L) on Thursday unveiled a suite of new products and services for both consumers and businesses as part of its new BT brand campaign.

The new offerings include a free enhanced cyber threat protection service for all residential broadband clients, a next-generation smart Wi-Fi service, a redesigned MyBT application, and new BT Mobile plans for broadband customers.

The telecommunications company's BT unit also launched significant upgrades to its connectivity and advisory services for small and medium-sized businesses.

Meanwhile, BT added that it was appointed as the official telecommunications partner for the UEFA European Football Championship 2028, which will be held in the UK and Ireland.