Mattel163, a world-class publishing and development studio through a joint venture with Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and NetEase, today officially launched UNO Wonder™, the latest mobile game based on Mattel’s classic card game. Following millions of pre-registrations and installs, UNO Wonder is now available worldwide to download on App Store and Google Play.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250917159165/en/

Designed for a relaxed, solo-friendly experience, UNO Wonder allows players to explore a global cruise storyline and enjoy the UNO game anytime, anywhere, without needing an internet connection:

• 3000+ Levels with New Cards — Play the classic UNO game or try nine new action cards like Number Tornado (discard every card numbered 0 to 9 from your hand) and Shark (devour the next card played).
• See the World — Unlock 100+ locations across multiple cruise routes, stopping in Cape Town, San Diego, Santorini, and more. Build a digital travel journal with memorable stickers featuring local cultures and fun facts.
• Boss Battles & More Surprises — Face new challenges and epic bosses like the Octopus King, pirates, and mermaids at each cruise destination for a final showdown.
• Anytime, Anywhere with No Pressure — Enjoy the UNO Wonder game at your own pace, offline or online, or join friends and family worldwide in the online multiplayer mode.

Devin Nambiar, COO of Mattel163, said: “We’re grateful to our global community for making UNO! Mobile such a wild success. With UNO Wonder, we’re excited to introduce special PvE progression with iconic landmarks and new UNO cards, creating an adventure fans can enjoy at their own pace, offline or online. This experience offers fresh ways to play UNO and opens the door for even more people worldwide to connect through UNO."

Download UNO Wondernow on the App Store or Google Play, and for more information, visit the official UNO Wonder webpage.

UNO®, UNO Wonder™, and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2025 Mattel.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Mattel163

Mattel163 is a leading game studio creating highly engaging mobile games for a global audience. Founded in 2017 as a joint venture between the iconic toy company Mattel and the Chinese internet giant NetEase, Mattel163 employs over 200 talented people in offices across Los Angeles and Hangzhou. With more than 450 million players to date, Mattel163 is the name behind some of the highest-grossing and most engaging mobile games developed based on iconic toy IPs from Mattel as well as its own original IPs. Our current game portfolio includes UNO!™ Mobile, Phase 10: World Tour, Skip-Bo™ Mobile, UNO: Arcade Edition™ and the newly launched UNO Wonder™, and more to come very soon.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250917159165/en/